Finding Good Mailing Lists

Finding Good Mailing Lists

Finding Good Mailing Lists Why good mailing lists are critical It’s easy to fall into the trap of thinking that an appealing, hard hitting message is the most important component of a direct mail fundraising campaign. After all, this is what the recipient is going to...
Is Direct Mail dead or making a comeback? 

Is Direct Mail dead or making a comeback? 

Is Direct Mail dead or making a comeback? The old way is dead. Now its time to think about writing polite letters to people in their own home asking for help. Introduction Long before Direct Marketing emerged as a discipline separate from press and TV Advertising; and...